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Accreditation :
Program Mission:
The
Marketing
program is committed to providing a broad range of
marketing skills designed to meet student
aspirations and the needs of the business community.
This program endeavors to help students attain their
highest educational goals and to provide them a firm
foundation in marketing practices and a firm value
based foundation for lifelong learning and a career
in marketing.
Program Objectives:
The Associate Degree in
Marketing has the following educational objectives:
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To
prepare highly qualified graduates in Marketing.
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To
prepare quality graduates to obtain positions in
a business, industry, and government.
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To
prepare graduates in pursuing their education to
obtain a higher degree.
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To
prepare graduates with high interpersonal skills
who should be able to communicate effectively.
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To
graduate students with high ethical and Islamic
values.
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To
enhance graduates’ ability to engage in lifelong
learning.
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To
serve community through providing training
programs and short courses.
Learning Outcomes:
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Recognize the role of marketing functions within
the organization.
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List
and describe the main activities and functions
of marketing.
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Describe the Four Ps of Marketing (product,
place, price, & promotion)
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Apply
marketing processes and procedures within
small-size organization.
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Prepare marketing research for better decision
making within small-size organization
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Investigate the marketing environment for
small-size organization
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Develop marketing plan for small-size
organization
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Implement marketing plan properly within
small-size organization.
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Apply
mathematical skills to develop marketing plans.
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Use
critical thinking and problem solving skills in
developing and implementing marketing plans.
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Show
responsibility and ethical behavior within and
outside organization.
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Demonstrate teamwork and leadership skills
effectively.
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Communicate persuasively with effective use of
ICT tools
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Demonstrate ability in numerical calculations in
developing marketing plans.
Professional Occupations:
After completing the program, students
may take up any marketing occupation such as:
Program Faculty:
Curriculum Overview:
The Objectives of the Associate Degree in
Marketing are achieved through a curriculum made up of courses in the following four areas:
| General Courses |
ENGL101 English
Composition I
ENGL102 English Composition II
IAS111 Belief and
its Consequences
IAS201 Objective
Writing
MATH121 Introduction to Applied Calculus |
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| Basic Courses |
BA101
Introduction to Business
BA120 Introduction to Sales
BA200 Business Communications
BA221 Business Law
CIT101 Introduction to
Microcomputers
CIT140 Computer Applications I
CIT141 Computer Applications II
MKT101 Principles of Marketing
MKT102 Personal Selling and Sales
Management
MKT103 Advertising and Sales Promotion
MKT201 Distribution Channels
MKT204 Consumer Behavior
MGT201 Principles of Management
MGT202 Organization Behavior and Design
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| Electives |
Each student is required to take two (2)
of the following elective courses:
BA150 Human
Relations and Psychology
MKT202 Retail Management
MKT205 Service Marketing
MKT206 International Marketing
MGT204 Project Feasibility
Analysis |
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Marketing Summer
Internship |
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This is a
summer internship experience for Marketing students. Under the
instructor’s supervision, each student must participate in a
structured period of eight weeks in the marketing section in a
selected economic organization. The course is designed to
provide each student with the necessary educational, technical,
and people skills to be successful in a marketing position. The
student must write a report about his summer internship. |
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