Accreditation :
MKT Program mission:
The Marketing Program (MKT) is committed to providing a broad range of marketing skills designed to meet student aspirations and the needs of the business community. This program endeavors to help students attain their
highest educational goals and to provide them a firm foundation in marketing practices and a firm value-based foundation for lifelong learning and a career in marketing.
MKT Program objectives / goals:
The MKT Program has the following educational goals:
-
To prepare graduates for a career in the marketing field.
-
To prepare graduates who are able to pursue higher education.
-
To enhance graduates' ability to engage in lifelong learning.
Program Learning Outcomes:
Knowledge & Understanding
|
K1 |
Define different
business concepts and principles. |
K2 |
Recognize the
concepts of different Integrated
Marketing Communication (IMC)
components. |
K3 |
Describe the
relationship selling process. |
Skills: |
S1 |
Evaluate different
concepts in developing and managing
distribution channels. |
S2 |
Apply brand
management principles to appraise
different products. |
S3 |
Design marketing
research to understand consumer
behavior. |
S4 |
Demonstrate an
ability to communicate effectively both
orally and in writing using
Communication and Information Technology
(CIT) applications. |
Values: |
V1 |
Demonstrate
effective teamwork skills. |
V2 |
Demonstrate
ethical behavior. |
V3 |
Demonstrate
commitment to lifelong learning. |
GRADUATE
ATTRIBUTES:
SN |
Attributes |
Learning Outcomes |
1
|
Effective Communicator |
Demonstrate ability to communicate effectively both orally and written using Communication and Information Technology (CIT) applications. |
2
|
Professionally and Socially Responsible |
Show ethical behavior and commitment to lifelong learning |
3
|
Positively Interactive |
Demonstrate effective teamwork skills. |
4
|
Self‐Learner |
Demonstrate commitment to lifelong
learning. |
Professional Occupations:
After completing the program, students may take up any marketing occupation such as:
Program Faculty:
Curriculum Overview:
The objectives of the Associate Degree in Marketing are achieved through a curriculum made up of courses in the following areas:
(a) General education requirement (13 Credits) |
ENGL 101 |
Introduction to Academic Discourse |
(3-0-3) |
ENGL 102 |
Introduction to Report Writing |
(3-0-3) |
IAS 111 |
Belief and its Consequences |
(2-0-2) |
IAS 201 |
Writing for Professional Needs |
(2-0-2) |
MATH 115 |
Finite Mathematics |
(3-0-3) |
|
|
13 |
(b) Core requirement (45 Credits) |
BA221 |
Business Law |
(3-0-3) |
BA200 |
Business Communications |
(3-0-3) |
MGT101 |
Principles of Management |
(3-0-3) |
ECON103 |
Introduction to Economics |
(3-0-3) |
ACCT101 |
Principles of Accounting I |
(2-2-3) |
CIT111 |
Introduction to Information Systems |
(2-3-3) |
CIT142 |
Introduction to Computer Applications |
(2-3-3) |
MKT101 |
Principles of Marketing |
(3-0-3) |
MKT120 |
Introduction to Sales |
(3-0-3) |
MKT125 |
Integrated Marketing Communications (IMC) |
(3-0-3) |
MKT199 |
Summer Internship |
(0-0-3) |
MKT201 |
Distribution Channels |
(3-0-3) |
MKT203 |
Product and Brand Management |
(3-0-3) |
MKT205 |
Introduction to Marketing Research |
(3-0-3) |
MKT204 |
Consumer Behavior |
(3-0-3) |
|
|
45 |
(c) MKT elective course (3 Credits) |
MKT202 |
Retail Management |
(3-0-3) |
MKT206 |
Digital Marketing |
(3-0-3) |
MKT249 |
Special Topics in Marketing |
(3-0-3) |
Other electives - ACCT, HRM, CIT (3 Credits) |
3 |
ACCT102 |
Principles of Accounting-II |
(2-2-3) |
HRM101 |
Principles of HRM |
(3-0-3) |
SCM125 |
Principles of Supply Chain Management |
(3-0-3) |
CIT243 |
Introduction to ERP |
(2-2-3) |
|
|
6 |
Total number of
credit hours required is |
64 |
Students are required to take one elective course from the other major electives. |
|
|