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Revised Curriculum Overview  |  Revised Degree Plan  |  Revised Course Descriptions

Marketing Revised Degree Plan:

Preparatory Year

Course

Title

LT LB CR   Course Title LT LB CR
ENGL 00 Preparatory English I 15 5 4   ENGL 02 Preparatory English III 15 5 4
ENGL 01 Preparatory English II 4   ENGL 03 Preparatory English IV 4
MATH001 Preparatory Math I 3 1 4   MATH002 Preparatory Math II 3 1 4
PE001 Prep. Health & Physical Education I 0 2 1   PE002 Prep. Health & Physical Education II 0 2 1
    18 8 13       18 8 13
                     
Summer            
Course

Title

LT LB CR     Preparatory English are modular courses consisting of 8 weeks each.  
ENGL 04 Preparatory English IV 15 5 4            
    15 5 4            
                     

First Year

Course

Title

LT LB CR   Course Title LT LB CR
ENGL101 Introduction to Academic Discourse 3 0 3   ENGL102 Introduction to Report Writing 3 0 3
IAS111 Belief and its Consequences 2 0 2   CIT142 Introduction to Computer Applications 2 3 3
CIT111 Introduction to Information Systems 2 3 3   ACCT101 Principles of Accounting I 2 2 3
MATH115 Finite Mathematics 3 0 3   MKT120 Introduction to Sales 3 0 3
MGT101 Principles of Management 3 0 3   ECON103 Introduction to Economics 3 0 3
MKT101 Principles of Marketing 3 0 3  
    16 3 17       13 5 15
                     

Summer Internship

Course Title LT LB CR            
MKT199

Summer Internship

0 0 3            
    0 0 3            
                     

Second Year

Course Title LT LB CR   Course Title LT LB CR
MKT125 Integrated Marketing Communications (IMC) 3 0 3   IAS201 Writing for Professional Needs 2 0 2
MKT201 Distribution Channels 3 0 3   MKT203 Product and Brand Management 3 0 3
BA221 Business Law 3 0 3   MKT204 Consumer Behavior 3 0 3
MKTXXX Elective I (Marketing) 3 0 3   MKT205 Introduction to Marketing Research 3 0 3
BA200 Business Communications 3 0 3   XXX Elective II (Other Electives) x x 3
       
    15 0 15       13-14 x 14
         
                     

Total credit hours required in MKT Degree Program: 64 hours (Excluding Prep Year)

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